What is a prediction market platform and how does it work?

A prediction market platform is an exchange where users buy and sell outcome shares priced between $0 and $1, reflecting the crowd's real-time probability estimate for events like elections, sports, crypto, and entertainment. Unlike traditional betting where a bookmaker sets odds, a prediction market software solution lets users trade with each other. The operator earns fees on every transaction without taking directional risk. For B2B operators, a white-label prediction market platform provides the complete infrastructure: matching engine, wallet system, market creation, admin panel, and compliance tools, ready to launch under your own brand.