Matchday Fan Engagement: The Live Experience Layer for Global Sports Leagues

Our fan engagement platform delivers a world-class second-screen experience that transforms millions of passive viewers into active participants.

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A Second-Screen Engagement Layer Inside Your Owned Platforms

Stop renting your audience on social media and start owning the interaction on your own sports fan engagement platform. We plug a world-class second-screen experience directly into your app or website. Our fan engagement software ensures fans participate in real time through an interactive match center, turning every live broadcast into a high-value matchday fan engagement opportunity.

Own the Total Fan Experience From Pre-Game to Post-Match

Every digital interaction is a high-value data point. Our fan engagement software integrates into your existing ecosystem to deliver measurable business impact across the entire fan lifecycle.

Deepened Fan Connection

Maximize in-play engagement by turning spectators into active participants. Fans spend significantly more time on your sports fan engagement platform, building a lasting, high-value bond with your league.

Premium Sponsorship Activation

Move beyond static branding. Let sponsors power real-time games like “The [Brand] Pick’em Challenge” — moments where fans are truly paying attention.

Pre & Post-Game Engagement

Our Interactive Match Center uses gamification for sports fans to keep fans on your platform longer. From pre-game picks to in-play engagement and post-game trivia, fans stay involved.

First-Party Data & Insights

Every live prediction is a powerful data point. Capture deep fan insights to personalize your marketing, optimize sponsor value, and drive smarter, data-led commercial strategies for your organization.

Interactive Games: The Heart of Matchday Fan Engagement

From pre-game picks to live predictions and in-play challenges, our game suite powers a premium second-screen experience and drives continuous in-play engagement.

Passive Viewership & Attention Scarcity

PAIN

Fans drift to social media and chats during matches. Attention leaves your platform.

FIX

Live predictors, trivia, and polls sync with the action bringing fans back into your app and keeping them engaged every minute.

Anonymous Fans & Limited Data

PAIN

Millions watch yet remain unknown so you cannot personalize digital experiences or deliver targeted sponsorship activation for partners.

FIX

Fans share key details voluntarily and every pick, prediction, or quiz adds signals to a first party profile, turning unknown viewers into an addressable audience you can engage.

Missed Digital Revenue Opportunity

PAIN

Your missing digital inventory restricts commercial growth and leaves high value sponsor revenue on the table.

FIX

Our second-screen engagement games creates massive digital inventory for sponsorship activation with high visibility and in-play engagement.

Seamless Integration Across Your Fan Engagement Platform

Our matchday fan engagement software plugs into your existing ecosystem to deliver a world class second screen experience for your fans.

  • Inside Your App

    Drive in play engagement without sending fans elsewhere.

  • On Your Website or Fan Portal

    Power digital fan engagement on your existing matchday hub.

  • Interactive Match Center

    Embed live predictions and polls alongside your live content.

  • With Sponsorship Campaigns

    Make sponsorship activation interactive and measurable.

Built for Every Sport. Ready for Every Region

Whether it’s football in Europe, cricket in India, or basketball in the U.S., our platform adapts to your game and your audience.

Speak Every Fan’s Language

Fully multilingual support.

Engage fans in their native language, wherever they are.

Sync with the Speed of Live Sports

Integrates with any live data feed provider.

Real-time updates for scoring, events, and outcomes.

Keeps games accurate and thrilling, moment by moment

Flexible Even Without a Feed

No live feed? No problem.

Manual admin tools let you power games for smaller leagues or niche sports.

Maintain the matchday magic —with or without automation.

Multi-Sport Support

Engage360 is designed for sports fans, offering interactive sports challenges across a wide range of sports.

Success Stories

Deployment Options for Your Fan Engagement Platform

Whether you need rapid speed or a unique second screen experience we provide flexible options to match your timeline.

White Label Fan Engagement Software

Launch quickly with a fully branded ready to go matchday fan engagement platform.

Rapid deployment.

Matches your brand identity.

Best for sponsorship activation pilots

Launch Instantly

Bespoke Sports Fan Engagement Platform

Have a bold vision? Let us engineer a custom fan engagement solution for your league.

Custom features and user flows.

Tailored design and game logic.

New Fan-Engagement games development.

Build Your Vision

Powered by the Engage360 Fan Engagement Platform

MatchDay FanEngagement is built on Engage360, our fan engagement platform with a growing suite of interactive games and challenges. It is designed for digital fan engagement, in play participation, and gamification for sports fans across leagues, teams, iGaming operators, and brands.

MatchDay uses this proven engine to deliver second screen experiences inside your app, fan website, or interactive match center, helping you capture first party fan data and sponsorship activation moments.

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Maximise Your Matchday Fan Experience

If you already have a prized league or team, matchday can do much more. Add a second screen experience with live predictions, sponsor moments, and first party fan data. Schedule a demo.

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Matchday Fan Engagement FAQ

A matchday fan engagement platform is a sports fan engagement platform that adds interactive experiences to your owned channels so fans participate while they watch. It brings games and challenges into your app, website, or interactive match center to move fans from passive viewing to active participation.
A second screen experience allows leagues to own the interaction during the live matchday window. By providing interactive content on mobile devices, you prevent attention leakage to social media and keep fans anchored to your owned sports fan engagement platform.
By offering interactive experiences before during and after the game you create a consistent engagement loop. This transition from passive viewing to active participation builds a lasting habit that keeps fans returning to your platform daily.
A second screen experience is the live engagement layer fans use alongside the match, usually on mobile. It uses live predictions, polls, and trivia timed with the action so engagement stays inside your platform instead of drifting to social media.
The core formats include Fantasy, Predictors, Pickem, and Quiz and Trivia, designed for pre match and in play participation. You can also offer prediction market style gameplay where fans buy or sell outcomes as prices change, with no real money involved.
Yes. The games can plug into your existing app, website, fan portal, or match center and feel like a native part of your digital experience. Our Matchday Fan Engagement can also launch as a website section, app tab, deep link, or microsite inside your current stack.
A live feed helps automate real time updates for scoring, events, and outcomes, and the platform supports integration with live data feed providers. If you do not have a feed, manual admin tools can still power the games for smaller leagues or niche sports.
Yes. Our fan engagement software creates massive new digital inventory for sponsors. By powering branded games and interactive moments, partners gain high visibility and direct in play engagement with a high intent audience.
Sponsors can power real time games and moments such as branded Pickem challenges and other match interactions where fans are actively paying attention. Our Matchday Fan Engagement also supports sponsorship packaging and premium inventory management so you can offer sponsor ready digital inventory tied to participation.
Every pick, prediction, or quiz contributes signals that help build first party fan profiles and direct relationships on your owned platform. Our Matchday Fan Engagement Platform also captures zero party data, which is preference data fans share voluntarily through participation.
White label is a fast way to launch a fully branded, ready to deploy fan engagement platform that matches your club look and feel and works well for pilots and campaigns. Custom development is for unique user flows, tailored design, and long term product alignment.
Absolutely. The engine is designed for all major global sports including basketball and cricket plus American football. It adapts to the unique rhythm of any matchday to maximize fan interaction and commercial growth.
A white label solution offers rapid deployment while matching your brand identity exactly. It is a cost effective way to launch a battle tested fan engagement platform with professional features like real time leaderboards and secure data capture.
Matchday Fan Engagement is powered by Engage360 and positioned as a ready-to-modify engagement platform inside your ecosystem. It includes engagement games for pre, live, and post match experiences, plus fan data and analytics, and sponsorship packaging features that support matchday execution at scale.

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