Major tournaments have shifted beyond the broadcast. Fans expect to predict, compete, and share in real time; executives expect measurable outcomes—acquisition, retention, and sponsor ROI. For decision-makers at leagues, teams, media companies, consumer brands, and iGaming operators across the USA, UK, Mexico, Australia, Canada, the Middle East, and South Africa, the question is no longer whether to offer an interactive fan experience, but how to do it in a way that compounds value across events, seasons, and markets.
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