Fantasy sports is your new celebrity ambassador
Get ready for customer engagement through fantasy sports platform
Why would a brand like you need fantasy sports in the first place?
Initial customer engagement
Brands today need to strike gold from day one. How do you become disruptive in saturated industries? Today’s customers are predisposed towards online gaming. Fantasy sports platform around a company’s product or service can draw unmatched initial engagement for these customers. Pursue a deeper level of engagement where customers pursue self-gratification and develop feelings of loyalty from the start.
It’s not enough to be on the top, the struggle to stay there is harder. We are living in an era where established brands such as Unilever, Toyota or Hilton have built their own fantasy sports platforms to draw continuous customer engagement. When you channelize consumers on online gamification platforms, their ‘sport’ sentiment gets aligned with your brand engagement, it’s an activation that has no limits.
Who doesn’t want loyal customers? But how long will they stay? You need to build trust and have a great reputation of a ‘fun brand’. The only way to achieve both these objectives is to build fantasy sports platform centered around your domain, industry, product or service. Perks such as brand merchandise, reward points, prize money are tactics that work better than discounts and truly win you loyalty.
Insights into their minds
Fantasy sports user demographic is larger than you think. It’s played by teens, young male adults, women and seniors. A fantasy gaming platform automatically brings in unique and actionable user insights. It can be basic details of users such as age, region, interest, email and phone to deeper insights such as time spent on each kind of games and gameplays, forum engagement with other users etc.
Fantasy platforms are called low-risk investments for a reason. This is because when you invest in building a fantasy gaming platform, you practically build another profitable business. A fantasy sports platform opens up multiple revenue streams that help you get your returns more quickly than your usual marketing investments.