Can prediction markets work alongside my casino or iGaming platform?

iGaming operators can add prediction markets as a new vertical alongside existing casino, sportsbook, and lottery products. The integration supports shared wallets (users maintain a single balance across all products), unified accounts with single sign-on, cross-product promotions, and consolidated reporting. Prediction markets appeal to a different user psychology (strategic, news-driven, opinion-based), attracting users who may not engage with traditional casino or sportsbook products and increasing overall platform stickiness and lifetime value.