How do I engage users in the early days when there are no markets or volume?

The cold-start challenge is real, but solvable with a proven playbook. Start with free-to-play (F2P) prediction tournaments. They let users experience the platform risk-free while building a community. Simultaneously, use the AMM to seed your first 50 to 100 markets with guaranteed liquidity so real-money users can trade immediately. Import trending markets from Polymarket and Kalshi data feeds to offer familiar, high-interest events on day one. Add social features like leaderboards, streaks, and referral rewards. Once you have a core user base and trading activity, transition to real-money markets with full fee-based revenue.