A New-age Marketing Concept From Vinfotech

Transform passive audiences into active participants. Build owned communities that drive engagement, loyalty and revenue.

The Attention Economy Has Changed

Success is no longer about reach — it's about engagement and memorability.

Compete for Attention

Brands, leagues, and media companies are all in a fierce battle for the same thing — your audience’s attention.

Make Them Remember You

The strategic question has evolved: not just how to reach people, but how to ensure they truly remember your brand.

The Engagement Gap

Traditional Marketing vs. Modern Engagement Strategies.

Old Way (Push)

  • One way communication:

    Broadcasting messages at your audience:

  • Interrupting their experience:

    Anything ads that get skipped.

  • Rented audiences on social media:

    No ownership of your fans.

  • Low retention, ignorable:

    Easily forgotten in as sea of content.

New Way (Pull)

  • Two-way interaction:

    Creating a dialogue with your fans.

  • Becoming the experience:

    Fans actively participate with your brand.

  • Owned audiences on your platform:

    Build first-party data and direct relationships.

  • High retention, habit-forming:

    Give fans a reason to come back every day.

Engagement is the New Marketing

Build your own fan zone and turn audiences into customers.

What Is a Fan Zone?

An interactive engagement hub with games fans actually want to play - built around your content calendar and live events

Predictors

Pick specificoutcomes.

Pick’em

Binary choices for quickengagement.

Fantasy

Draft squads for weekly bragging rights.

Trivia & Streaks

Knowledge challenges with tiered rewards.

Fan Zones in Action

See how different industries transform their audience engagement.

Your Fan Zone: A Custom Built Engagement Platform inside your Ecosystem

Powered by our Engage360 platform and tailored to your brand.

How It Works

Helping our partners drive user engagement and unlock new revenue channels by delivering sports-themed games that fans love to return to.

01

Pick a Theme

sports, stocks, elections, trends.

02

Choose Games

fantasy, prediction, quizzes.

03

Launch It

website section or app tab.

04

Engage & Reward

points, badges, brand prizes.

05

Track Insights

analytics & participation data.

Built for Your Industry

Fan Zones are not just for sports. They are powerful engagement engines for any passion points

Built-In Virality for Organic Reach

Every Contest is reason for fans to bring more fans

Shareable Deep Link

Fans share their picks, teams and scores directly into social and chat.

Private Contests

Friends create their own mini competitions inside your Fan Zone.

Referral Rewards

Earn coins, badges or entries for bringing new players.

QR Journeys

Use QR code in stadiums, stores and broadcasts to send people directly into live contests.

Smart Journeys

Combine push notifications and email to bring users back at the right moment.

Your Brand. Your Rules. Your Game.

Seamless Branding

Fan Zone looks and feels like your product. Vinfotech stays behind the scenes.

Flexible Integration

Launch as a deep link, web section, app tab or microsite inside your current stack.

Custom Game Development

If you have a unique idea, we can build it for your audience and your sponsors.

Turn Engagement Into Measurable Marketing Results

01

Participation → Data

Every game reveals preferences, habits and intensity of interest.

02

Data → Targeting

Build segments/cohorts for personalised campaigns and sponsor opportunities.

03

Targeting → Conversion

Use your Fan Zone audience as a warm pool for product launches, offers and sales campaigns.

Fan Zones become the bridge between attention and sales, not just a fun side project.

Case study

Indian super league took the game to next level

The Indian Super League (ISL) took football to new heights. Recognizing the potential to enhance the fantasy game for fans, ISL partnered with Vinfotech, creating an engaging season-long fantasy football experience

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Redefining Entertainment through Custom Quiz Gaming for India's Largest Production House

Fanizm is an innovative quiz and trivia game that seamlessly blends entertainment with interactive gaming.

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Built on 4 Proven Pillars of Engagement

Understanding human behavior drives results.

Competition

The desire to prove “I know best.”

Community

The need to belong to a “tribe.”

Recognition

The Drive to climb leaderboards.

Passion

A powerful, existing love for a topic.

What You Receive

Your Side
  • A world class fan zone platform, built and customized for your brand.

  • One place to run all engagement campaigns around your key topics.

  • Exclusive ownership of all user data and insights.

  • A direct connection to your most active fans and customers.

Vinfotech Side
  • Complete turnkey technology platform.

  • Secure hosting and round the clock monitoring.

  • Dedicated account manager and operations support

  • Ongoing feature additions and new game formats.

Ready to Transform Your Audience Engagement?

Join the brands, leagues, and media companies already building thriving Fan Zones.

Contact us