Social Matchday Gaming: The Playbook for Leagues Post India’s RMG Ban
A practical, India-first playbook for league CMOs, Heads of Digital, and Sponsorship leads on running free-to-play matchday gaming after the RMG ban. This whitepaper provides a guide on leveraging social, free-to-play games to build direct fan relationships and unlock new revenue streams.
Leagues: Your Guide to a Post-RMG World. Learn How Social Gaming Solves Your Biggest Engagement and Revenue Challenges
The New Reality
With the gaming ban, your fans are no longer an audience to be rented, but a community to be owned.
The Data Advantage
First-party data can reduce customer churn by 35% and boost ad recall by 2x.
Fact
Over ₹5,000 crore in annual sports ad spend from fantasy gaming platforms is now at risk.
Opportunity
Engaged fans spend six times more than casual fans.
What changed in India
A clear summary of the post-ban landscape and what leagues can safely run today.
Secure New, Compliant Revenue Streams
Learn how to replace lost sponsorship income by creating valuable digital assets that comply with the new law, attracting a new class of sponsors.
Transform Viewers into Engaged Fans
Get a step-by-step guide on implementing predictor games, fantasy leagues, and quizzes that deepen fan loyalty and drive consistent digital engagement.
Own Your Most Valuable Asset: First-Party Data:
See how a digital-first, data-led strategy positions your league for long-term growth and success in an evolving market.
Cut Dependence on Third-Party Aggregators
Discover how to take back control of your fan relationships and build a proprietary ecosystem, reducing your reliance on external platforms.
Future-Proof Your Brand
See how a digital-first, data-led strategy positions your league for long-term growth and success in an evolving market.
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