The Social Is Now Mobile.

You have heard this often. But what comes next? Yes, it is now mobile. Yes, we all know that. But how did we find this? What were the indicators and statistics and what are their interpretations for the industry, for you, the entrepreneur?

Let’s begin by starting with a general context so we can later dive into the minutiae of the metrics.

• Total Population (U.S): 316, 668, 567
• Number of Internet Users: 254, 295, 536.
• Users Accessing Internet through Mobile: 60%
• Users Accessing Social Media through Mobile Apps: 54%

Those are incredible numbers.

Social Media and the impact Mobile has had on it.

If you are one of those who love exploring blogs, you’ll see that we’ve written about how mobile interface has changed the face and fate of social media irrevocably.

When the user is dealing with such a personalized and intimate interface of mobile, the social media becomes not merely an activity but an experience.

Whether you have a social media mobile app or are a responsive website is what changes the game. With 54% of users accessing social media through mobile apps, giants such as Facebook, Twitter, LinkedIn have changed the direction of their company to include Mobile-first in their objectives, either completely or as part of growth plan.

Mobiles applications play a major part in growth of a social network, for example, Twitter has registered a growth of 44% in 2012-13 period while Google+ is registering a growth rate of 33% per annum and pundits are predicting that it will overtake Facebook in terms of social media sharing by  2016

Visual Content is the driving factor.

Take a look at the redesigns of Facebook and Twitter and you will realize that the social media environment is rapidly moving towards visual heavy, image emphasized UI.

For the same reason, popular apps such as Whatsapp, Instagram, Snapchat are able to post high growth rates.

Instagram has an impressive 150 million monthly active users.

Pinterest has a sturdy loyal base of 20 million monthly active users.

The most impressive social apps that have registered high growth are Whatsapp which has been bought by Facebook for a $19 Billion deal and Snapchat, which was offered an amount north of $3 billion by Facebook.

Additionally, while not mainstream in US, Line is a very popular messaging app that registered 300 million users in November 2013.

What does this mean for you, as a startup?

It means you need to get in on the game and you need to bring the best of all, the team, the idea, the execution.

Social Media is now channeled through brilliantly designed mobile app development and social network development solutions.

It is critical to not only understand the need for an idea that allows uninterrupted accessibility but also provide the perfect sharability and communication to the user for their social networks.

Identifying the need and providing the perfect social networking solution as well as able mobile app development is what, as a startup, will provide you the ability to hit the ground running and make it big.

The real key takeaway is to NOT be the next Whatsapp or the next Snapchat. But something entirely new, entirely bigger and entirely your own.

We can help you with that.

Vinfotech is a web design and development firm based in San Francisco and India. In addition to our ability to understand the web, we are experts in providing holistic social networking design solutions as well as tailored mobile app development solutions for startups and enterprises. Give us a call, lets make your idea the new face of social media.

Statistics Courtesy: Internet World Stats and The Next Web