Did you ever check with that across-the-street coffee shop if it had a mobile app? And if it has, the coffee shop is already ahead of the game. Until last year, a lot of non-tech small businesses were on recommendation apps, this year they are building their own mobile application. Should every startup have a mobile app? If yes, why? Let’s find out.

Surveys last year showed that people are spending 88% of their smartphone time using applications. Apart from shopping and ordering food, they are sharing travel stories or getting travel tips, managing their schedules, booking flights, sending gifts to loved ones, organizing meetings and ordering and reviewing services on mobile applications. Here’s why every startup should have a mobile application?

Futuristic and forward-looking:

Many startups fail because they started their mobile apps later than competition and couldn’t tap the new customers. By the end of 2016, the number of app downloads is reaching 211 billion and would be 254 billion by 2017. Imagine the volume of users of this market? While considering building a mobile app, you are thinking of tapping the region where your future customers will be.

Visibility at all times:

When you decide to build mobile app for your startup, you actually get noticed by the customers easily since they are the ones addicted to mobile apps and want everything onto their hands. By being visible, you are selling convenience of your product to the customers – a factor that spells success for any startup in the first place. However, a given assumption here is your mobile app design is beautiful and appealing to the eyes.

Continued marketing channel:

Mobile app development has several advantages. You will have the analytics of the behavior of your customers. You get vital information about your customers through profiles, features, forms, news feeds etc. This gives you a readymade survey leading to a great branding and marketing strategy.

Mobile app leads to action: Your mobile application is a seller of convenience and would most likely make your customers to buy your product and service. Understand that many sales happen simply due to the easy availability of the product or service at the right time – and now this right time is actually the right place i.e your customers’ mobile phone. Startups can easily get initial traction just by building an easy-to-use action-oriented mobile app.

Encouraging loyalty:

The reason why many services today ask you to download their mobile application despite having a great web application is because they want to have a continuous relationship with you. The same goes for startups. One of the sure shot ways of building customer loyalty is to create a great and personalized mobile app with fun features, discounts, birthday greetings and such little details to enforce strong bonding with customers.

Mobile payments:

If a big coffee brand like Starbucks is allowing a special mobile app for easy payments, why shouldn’t you? The idea is customers want to shell money without using cash or credit cards. They are busy people who quickly want to make a purchase decision without having to worry about how to pay. Your product/service would go a long way if you already have a mobile app in place that allows easy payments.
Startups today face competition like never before. With countries like India, China and Japan becoming newer startup hubs, there are more players than you could imagine. And the only way to survive this competition is to think like customers and be where your customers are. And they are most likely checking out a mobile application right now.
We at Vinfotech take pride in being a UI-UX centric company that swears by designs that echo with users. And we love startups. We would be delighted to hear your startup idea and help you build a mobile app that would further your brand. Let us know.Get in touch.