Puneet Malhotra, an entrepreneur from New Delhi, India had a daunting plan. He wanted to create a fantasy badminton platform in a cricket-loving nation. It did feel like an outrageous ambition but Puneet was determined to convert it into reality. He contacted Vinfotech that had created fantasy sports platforms in sports such as American football, soccer, baseball, hockey, cricket, golf and kabaddi. He also noticed that our company had the potential to create a fantasy league of out anything including fantasy games from stock market and reality TV shows. He chose us for our ability of creating engaging game plays and our deep understanding of fantasy sports players.
How will fantasy badminton kick off?
By the time we had the final talk with Puneet, our team had done its research about badminton fans in India. We realized that fantasy sports players in general are always looking for something new and even fantasy cricket players would be open to playing fantasy badminton if the game plays were interesting. We kept fantasy games and prediction at the heart of the platform along with providing news and updates about various badminton leagues.
I don’t want to create just a fantasy badminton platform but also a complete fan engagement platform.
We have created this combination in the past and we will have no problem creating one for you.
I want a team that understands fan loyalty for badminton not only fantasy sports.
We assure you that our team has that and more and can make it a very successful platform.
This website should not have only one-time users but should be able to build a regular fan base.
We will create specific engagement features to ensure that.
Users can follow what’s hot in the world of sports. They can follow their team, players, leagues and get everything under one wall.
Users can predict live questions during the game and earn coins.
Users have the option of redeeming their coins with popular products in the market.
Users may pick their best team, and win real cash and prizes everyday.
I want to compete against other fantasy badminton players.
I want to share knowledge of my favourite players while playing with others.
I want to interact and play with other fans who follow the teams I do.
Team Vinfotech created an offbeat but stunning fantasy badminton website that would engage all kinds of badminton fans and fantasy sports players.
We did a comprehensive research about the scope of fantasy badminton in the Indian market. We compared this research with our old notes.
Our user demographic profiles spanned around Indian badminton fans, fantasy badminton players and fantasy sports players in general.
A business assessment document was then created in order to refer and go back to whenever needed during the project cycle.
We had several video calls with Puneet so we could keep him constantly in the loop about our plans and intentions with design and development of PBL.
PBL was to be an alternative fantasy badminton and fan engagement platform for all kinds of players. We had to keep the design fun yet easy to use with a slightly Indian touch. We presented a few wireframes that gave Puneet complete confidence in the project.
Our team moved confidently towards design part of the PBL application at this stage.
We engaged in active front-end development working through how the designs would interact with badminton fans.
Our developers had user stories and old projects to refer to whenever they felt stuck. Our project manager ensured the team had easy access to Puneet in terms of interaction.
We confidently conducted the beta testing and eventually launched the fantasy badminton website.
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