Fantasy Rugby

British Fantasy Rugby app wins players globally in three weeks
Fantasy rugby app for UK players

The journey of Fantasy Rugby

The Rugby World Cup of 2015 saw 2.47 million tickets sold along with 120 million people watching the final on their television sets. This was the year Wembley Stadium recorded two consecutive Rugby World Cup attendance records. But for Matthew Hall, a young entrepreneur from London, these figures showed great potential for fantasy Rugby in England.

Matthew Hall’s big question:

How fast can Fantasy Rugby get initial users on an addictive application?

We acted upon Matthew’s vision and under his guidance, we brought Fantasy Rugby to the Aviva Premiership in the traditional and familiar season-long fantasy game. It reached 3,100 users in the first week since launch.

Client's challenges & our solutions

  • There are very few season-long fantasy rugby applications that are easy to play.

  • We will create an intriguing fantasy rugby platform for users wherein they can come and take part in entertaining and rewarding games.

  • How can your team help in building the initial buzz around the fantasy rugby app?

  • Our team would design a beautiful launch page that you may use for creating initial brand buzz.

  • I need an experienced team.

  • We will use our experience of 6+ years in fantasy sports projects to build a complete platform.

User Stories

I want to excel in playing fantasy rugby leagues on a platform where competition grows gradually.

As a user from UK, I want to create my own fantasy rugby team, and be able to compete with friends.

I want to use my knowledge of rugby and its players to select the best side I know.

I want to be able to change my captain, vice captain and make substitutions within my squad.

What did we do?

Vinfotech created Fantasy Rugby based on real data from the Aviva Premiership, wherein, each person may only enter one team per registered user. You may enter this team in multiple leagues and compete against different groups of friends.


Market research

Matthew was well-researched about UK’s rugby fantasy sports business. We spent a good time in the planning phase where we gathered all of Matthew’s ideas, thoughts and motivations and arranged everything in a manner that solved the problem in hand and represented his vision completely.

Engaging with users

We roped in fantasy sports players from our own team and made them answer a questionaire comprising points about their awareness about different leagues, their favourite national, local and global rugby players. This helped us see the user perspective.

Business assessment document

We made an internal assessment document for our understanding of the project where we briefed our team to analyse the scope of the application.

Creative workshop with client

We started with understanding Matthew and his expectations from the projects. It was amazing to see his in-depth involvement in the project. He had a perfect plan. We were working together to blend our fantasy sports experience with his ideas.


Fantasy Rugby was to compete with existing fantasy sports apps from giants like ESPN. We had to create competitive yet relatable wireframes suitable for a new audience. Our wireframes gave Matthew the confidence that the web application would be a one-of-a-kind yet no less competitive than its counterparts in the UK.

UI design

We worked on two crucial aspects when it came to design thinking. One, our UI had to look competitive yet easy to use in order to balance amateur and professional players. Two, both the UI and UX had to smoothly accommodate payment processing gateways along with the option of winning money while playing. At the same time, Fantasy Rugby had to evoke an old brand’s trust right from the first sight.

Front-end development

Our experience in creating fantasy sports applications helped us do the client-side development quickly. We did quality analysis for user experience along with working on various features of the site. We also provided consultation on rewards, social sharing and brand buzz.


Our developers also looped in a few fantasy rugby volunteers along with taking constant inputs from Matthew as they engaged into the development of Fantasy Rugby.

Fantasy rugby application for UK players

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