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"Vinfotech is always willing to work with us so that our website can continue to improve even after a project is complete."
"As many of you requested, I'm now on Famous Birthdays."
Famousbirthdays.com was a webportal redesigned at Vinfotech. Mr Evan Britton from Los Angeles, USA had the pulse of American teenagers – teens wanted to be like their favourite celebrities. While the concept had caught up quickly, the web application still needed to be more attractive and sticky.
How can we revamp our web app and create mobile apps that would go viral?
Mr Britton asked us this question since he trusted Vinfotech for the redesigning. He was delighted by our work so he wanted the same team to develop its mobile application. We were excited to work with the same dexterity and speed and got the iPhone application ready within six weeks. We also gave him confidence that Android application will equally echo with the American teenagers demographic. And sure enough, it did.
Our app doesn’t respond to users and works mechanically.
We would build on our research about mobile application preferences among teens. We would then create web and mobile user personas and information architecture.
It doesn’t look very good on mobile devices.
Our responsive web design would be seamless to use while a native mobile application would only encourage users to stick to the app.
Users get a database of celebrities from across several genres of art forms and music, acting and modeling along with technology, noted founders or CEOs, royal families and the likes. Their birthdays, age, background, relationship status, family, sun sign, connection with other celebrities etc are listed.
Users don’t feel left out since the application has several categories of search such as most famous Brits, most famous rap artists etc to make it a powerful search.
The home page lists today’s and tomorrow’s birthdays in an extremely beautiful and user-friendly fashion.
Even those celebrities who are most searched on the application come into the trending while recently added also get featured on the home page so the users have the pulse of what’s new on the web. This keeps them engaged.
I want to know the birthdays of celebrities and whether I share my birthday with my favourite celebrity.
I want to have an application that would tell me all about my favourite celebrity.
I want to learn about the personal life and background of celebrities.
I want an app that lists celebrities from all walks of life from Hollywood, Pop music, to royal families, sports etc.
We first approached the redesigning of web application followed by the mobile app and kept our eyes on the design and responsiveness. By the time we finally got to implement our information architecture, our team knew teenage psychology like the back of their hand.
Our market research focused on web app and mobile-first users, the attention span of teens, color preferences and UX they are used to.
Since teens worldwide were especially keen on knowing how to become famous quickly through channels such as YouTube, we engaged in chatting with several of them. Our team interacted with regular YouTubers, popular cover singers, online skill trainers and the likes. This helped us get a subjective understanding of end-users that became crucial for the responsive web strategy.
Our BA document now looked clear with segregated strategies for redesigning and responsive designing. We followed a similar procedure at the time of mobile application development.
We conducted one creative workshop with our important team members and the team of Mr Britton. It was during this workshop that we pointed out the importance of building a mobile app since we knew what teenagers worldwide wanted. Thus, in one workshop we finalized crucial aspects of both the web as well as mobile app development strategies.
We presented Mr Britton with 5 wireframes at the time of web app development and about 8 during mobile app development. Both times, he was impressed by our speed and design and chose what he thought was the best option.
Our redesign and responsive web strategy focused a lot on aesthetics and the ease of using. Our mobile app design, however, was a more aggressive design strategy since it had be crispier and more compact.
While thinking of the client side development and prototyping, we were conscious that we had to be better than the existing web design and had to be the best in the segment. We showed similar aggression during mobile app front-end development as well.
While the mobile app design is always more complex than the web app design, we gave equal emphasis on both in terms of accommodating features that suited each of the platforms the best.
We had quickly launched the beta version of web app before the final version. We launched the final mobile app on iPhone within six weeks of planning.
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