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How to create your own social networking community

Social networking communities are mandatory for businesses to grow and expand out of their cocoon.

The tech-driven, digital savvy world of 21st century thrives on networking. Different forms of ‘networking’ are mandatory for businesses to grow and expand out of their cocoon. An organization which has a coherent structure and well-connected tools to help employees interact with each other are better off than the ones which do not have such means. Many organizations have already devised social networking communities for their employees and clients. It aides’ organizations in streamlining processes and improvises the interaction between two or multiple parties.

In an online network, many people with shared interests create their own communities to engage in conversations, share information, and sell products or services. These communities can be in different forms such as private groups, forums etc. These are a mixture of free or paid memberships.

Building a successful social networking community can be of great help for your domain. It can help drive traffic on your website. If a community is tied into a business, there are great chances of converting community members into prospective clients. In addition, if you are able to get your clients join the community, it will be easier and feasible for you to directly promote your products and services to them.

A social networking community also provides a good chance to increase income directly or indirectly. There are many communities which have paid membership and people are willing to join such communities if they adhere to their interests. Another indirect means to get income from social networking community is to monetize promotional activities and premium content on your community. You can also capitalize on the additional traffic to your website and offer banners space to advertisers.

How to create your own successful social networking community?

Online world is flooded with plethora of social networking community but not all of them make it to success. So, how to create a thriving community which can make members come back to it regularly?

Research

Before creating your own community, invest your time in ample research. Join similar communities that are already out there and doing great. Look at the pros and cons of the ways in which these communities operate. Observe their activities and note what you like and dislike about them. Think what more can you add to this structure. Try to figure out which communities you are hooked to and how do they do it.

Offer Unique Value

No matter how many communities exit on an online network, what will make you stand apart is by offering what no one else is offering. The best way to do is by building a community specially focused on one thing instead of touching too many topics at a time. This will help gauge customers that are uniquely interested in your offering. It will help your organization develop a niche market instead of just randomly throwing ideas at people.

Acknowledge your members’ interests

Members decide whether a community will be successful in long run or not. Therefore, it is very important to acknowledge concerns of your members. This will help your community develop in a more organized way. Moreover, the members will feel that their issues are being addressed.

Plan for pre-launch marketing

To generate interest and buzz around the community before it hits the market, pre-launch marketing can be a great way to get a pool of traffic immediately after launch, which is one of the most crucial things at the time of inception. In a community, traffic is the magnet for more traffic.

Vinfotech is global leader in creating custom social network web and mobile applications for interest groups. Our team can help you create your own private social network. We have a team that understands the science of creating a buzzing community around an interest group. Vinfotech is the social networking app development company that thought leaders from around the world reach out to when they need to make a niche social network built around an interest group.
Do you want to create your own social networking community? Give us a call.

IN A NUTSHELL
  • Different forms of ‘networking’ are mandatory for businesses to grow
  • Building a successful social networking community can be of great help for your domain
  • Considering the popularity of Facebook, it can be a great platform to get people together
  • LinkedIn is a great platform to create a social networking community

About Vinfotech

Vinfotech creates world's best social networks for brands, interest groups and sports fans. We promise initial set of real engaged users to put turbo in your social network growth. Our award winning software vSocial™ allows us to build stellar customized communities faster and better. Our customers include Aston Martin, Burberry, Arabian Gulf League and Snapdeal.

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