How to build a social network community around your brand?

Why Build a Social Community?

Customer insight and reviews are very important for development of any brand. The most common popular way of getting customer insights is through their reviews or comments on products or services. This is also the slowest way which in most cases does not give a clear picture. To reach out to people, one needs to be proactive. The best way to get people’s insight is an ‘online’ platform. To be able to offer better products and services, one needs to establish an effective line of communication with their customers. An online platform where you can gather your followers is a perfect alternative. Discover a platform in which people feel addressed and you have the scope to listen to their opinions and work on your products or services accordingly. This is when social communities enter.

Social communities are feasible and time savvy, hence basing your marketing strategy on them can be fruitful for your organization. Today, most people are active on social media and have hands on technology. They regularly use online platforms as active users to interact, engage and share knowledge or information. Most people are already connected with a social community or are keen on joining one. They are the most affordable and handy tool.

Social communities are organic way of connecting people and motivating them to exchange experiences or discuss about a brand. They provide a space to customers where they can discuss freely. Getting so many people together through advertising can create a hole in one’s pockets. Social communities do it for you, for free and without any hustle. Organized online communities affect the PR and the technical aspects of sales and marketing. They generate leads and boost conversion rates for free. Social communities have a mechanism of self-regulation which saves you from micro-managing or hiring.

How to create a social community?

Creating a social community around your brand can be a very good option as people who share same interests can discuss about the brand openly on such a platform. By being a part of such a community they can get their queries solved with the help of a brand representative. In such communities, there are no boundaries between a brand and customers. Customers very much feel as a part of a brand. Feedback is not gathered in the form of data from customers. Infect, they genuinely share what they feel about a brand in social communities. If the brand representative is actively involved and addresses members on a timely basis, then the credibility of brand is pumped.
While creating a social community, a brand should keep focus on establishing niche business. A tightly-knit social community will engage more like-minded people. This will provide maximum value to a brand. Such a niche approach helps in building a super engaged community around particular brand. It is always better to create a small community with highly engaged members instead of pushing for a huge one.

In a world of social communities, what can make your community stand apart is how capable it is of triggering the emotional connection with the members. The brands should be able to create ‘emotional connect’ with the members by addressing their issues, offering solutions to their problems and maintain a one-to-one communication. A good social community connects with viewers in an emotional, visceral way. Share your brand story and experiences with them. This will make them feel a part of your brand and they will be able to engage on a more personal level.

Vinfotech is a leading Social networking development company. We offer Social Networks Development Services to create amazing Social Media solutions. We promise initial set of real engaged users to put turbo in your social network growth. Our award-winning software vSocial allows us to build stellar customized communities faster and better. Our platform empowers you to take the best possible decisions around your brand. Do you wish to create a social community around your brand? Give us a call.