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Giant social networks could be eating your business

A large number of followers on social media pages does not mean engagement. The blog explains how.

Ever came across a situation where you want to reach out to, and engage with more and more people from your business’ point of view? In such situations, what is the first that that crosses your mind? Well, no prizes for guessing, it’s Social Media. With their unmatchably wide reach, low cost per capita of engagement, ease of use, and a million other benefits, giant social networks seem the most logical answer to this problem. But most businesses don’t realize that they do have a better alternative. The real solution is the personalized social network website development for the business, and not the giant social networks. At first, this may sound a little absurd. But let’s see how these large social networks work, so you might get a grasp of what we’re trying to say.

The imbalance of return v/s investment

Let’s take Zuckerberg’s empire (Facebook, Instagram, Whatsapp etc), for example. As your business gains more and more followers, your posts are seen by a larger audience. But when you want to engage them in fruitful activities for your business(say sales), the return is never quite in proportion. And why that happens, is because not everybody who has followed you on these platforms, might get to see the post that you intend them to - yes, even if they have liked/followed your page, it is no guarantee that they get your message.

People who ‘like’ a business page have an option of ‘unfollow’ so your updates don’t appear on their feeds. Followers may not mean engagement.

You see, social networks like Facebook are nothing but middlemen. They expect to be paid for whenever their services are utilized for reaching out to the audience. Which is why, a free post will almost never be as effective as a sponsored one.

Simple logic - Giant social networks will never allow you to have an organic reach as good as their paid services; it would kill their revenue stream.

You either pay them the big bucks, or run an elaborate ad campaign alongside. Otherwise, you’re just a part of a bandwagon that will lead you nowhere.

Social networks built just for your business

So now that we have shattered the paradigm of delusion about the use of giant social networks, we’re again left where we started. What is the real solution to this problem of engagement with our followers? Well, in a nutshell, it is the creation of a parallel miniature social network for you own business. Wait, it’s not as frivolous as it may sound.

In today’s day and age, exclusive social network website development is the new technology on the block through which businesses, artists and celebrities are reaching out to their followers, in in turn, converting their reach into business transaction. Social network website development for businesses, is nothing, but the creation of an exclusive interface between a business/celebrity/artist and their followers. Simply put, it is nothing but the creation of an exclusive social network website for one's own business.

# 1. Direct interaction with loyal fans

There are multiple advantages to social network website development for businesses. Stating the obvious one first, it helps you interact directly with your fans or followers, without any middleman. But that is just the tip of the iceberg. There is much more you could do when you consider your own social network website development.

#2. Customization that suits your business,industry

The foremost advantage is the ability to customize your site, suiting the business needs and the kind of PR you need. And you could also create a personalized experience for your followers, something that giant social networks won’t allow. It also helps you direct your content and promotions to the people you actually need to target, that is, the already-half-baked customers.

# 3. Important sales channel

And a Social Network Website for business can, in the long run, become an important sales channel, and remember, all these transactions happen directly between your business and your followers, without the intervention or supervision of a third party.

# 4. Better reach with apps

Sounds a good deal, doesn’t it? Apart from one small fact that you need to be mindful of. You see, the platform of internet usage has been shifting rapidly from PCs to handheld devices. In such a scenario, a user is almost always connected to the internet, irrespective of his location. And that is where businesses need to tap in.
Hand in hand with social network website development, goes social network app development for businesses. In giant social networks, the information is served to the user on a platter, based on their likes and preferences. This means that the user doesn’t need to go looking for information actively. So, if one is to create a parallel platform with similar outreach, the information has to reach the user, and not the other way round.

Reaching where your users are

Through social network app development, this problem gets resolved easily. Once your app in on the user’s smartphone, not only can you notify them about major events, releases and offers, you can also enhance the level of engagement through more appealing content. Social network app development is, thus, necessary if you desire to effectively bypass the giant social networks, who are otherwise going to eat into your business prospects.

Vinfotech is one of the pioneers in the field of social network website development and social network app development. Not only have we helped a number of businesses flourish by helping them have their own engagement platforms, we have also been driving continuous and successful innovation in this field. It doesn’t matter if you are a sportsman, a painter, an event organizing firm or a training school; the company is well-versed in coming up with a well- planned, structured and feasible plan to enhance the engagement and profitability of your social networking endeavors, and can execute it with aplomb.

Needless to say, the future belongs to individual social network website and app development for businesses. The world is moving towards it. And how soon you do it, might just determine how far ahead your business goes, amidst the competition.

IN A NUTSHELL
  • Giant social networks control your engagement
  • The more you pay, the more you reach
  • The ROI through social media business pages is often low
  • Your organic reach almost never fetches you results
  • Social networks for your own business helps you win actual fans

About Vinfotech

Vinfotech creates world's best social networks for brands, interest groups and sports fans. We promise initial set of real engaged users to put turbo in your social network growth. Our award winning software vSocial™ allows us to build stellar customized communities faster and better. Our customers include Aston Martin, Burberry, Arabian Gulf League and Snapdeal.

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