How can fantasy sports startups multiply user base?

A successful fantasy sports website is a fine balance of a beautiful and rich user experience along with a consistent strategy for multiplying user-base

Building a fantasy sports application is a process that involves as much knowledge about the real sport as it does about fantasy sports in general. However interesting the process may be, the success of such an application depends on the number of unique and regular visitors. Here’s where most of the fantasy sports application startups often feel lost. So what’s that X-factor which clicks with fantasy sports app users? What does it take to make a fantasy sports application addictive enough for users?

Techniques for generating user-base
At Vinfotech, we understand that a successful fantasy sports website is a fine balance of a beautiful and rich user experience along with a consistent strategy for multiplying user-base. We hand-hold fantasy sports startups in pre-launch and after-launch marketing strategies in order to give them a well-grounded runway for a successful take-off.
Here’s how we do it:

Pre-Launch website
We develop a beautiful brand page which goes on your website. It’s a one-page brand to notify consumers about your launch date alongwith a pre-signup email box. This contains a short attractive text about the application and confirmation emails. We save you from the typical launching pitfalls and walk you through a glorious debut.

Social Media
Statistics indicate that there are 2.3 billion active social media users worldwide. Needless to say that you want a chunk of these users on your fantasy sports application. Our social media management involves various ways such as hash tagging, posting, commenting, re-tweeting, email tweeting etc which can be effectively channelized. We can also recommend and help you find a third-party segment analytics service to measure the progress of prelaunch marketing.

Search engine optimization
Search engine optimization is no news in the world of user engagement and traffic. You can achieve significant results as long as you have relevant, unique and updated content through SEO. In order to get the visibility of your fantasy sports app high during search engine results, we would hand-hold you in proper usage of metadata title, description and keywords with unique content.
We have cases where within one week of launching the website, page views had grown to 2,927 with 1,975 unique page views. Almost 45% of the users returned to the concerned application and 2 minutes were spent by users on an average.

Google Analytics
We have examples of startups who were benefitted by our marketing efforts through Google Analytics. With the implementation of Google analytics on your application, they were able to assess the following things:
Usage of Google analytics and Adwords helped identify which social media campaigns were bringing the most traffic and which had less impact. As a result, they were able to divert their energy in the right direction. They were also able to visualize which parts of their application were visited most number of times and which game types were drawing more attention.
Apart from the well-performing pages, Google analytics gave an idea about the pages of the application which were less appealing and drew low traffic. They also got to know the stages of their application where the users suddenly left.
As a fantasy sports website development company, we have the right development and online marketing infrastructure to ensure that your fantasy sports application launches with a shout and continues to attract users.


About Vinfotech

Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.

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