Why benefit other social media platforms when you can have your own?

Imagine that you sow the seed, water the plant, nourish it to become a fruit-producing tree but in someone else’s garden. You make much effort to get inside the mind of sports fans who are your users, you spend time collecting data about sports fans. But you let external social media control your fans and deprive you of the actual data related to your fans.
If you are a leading sports league or club, you know how important it is to know many different things about their fans such as location, background, likes and dislikes etc. But if all these factors are not fully available to the league or club (since they do not have their own social media platform), understanding and planning fan engagement becomes a lot difficult. That’s because you are unaware about your target audiences. Why share which is exclusively yours? Be selfish.

Apart from all the above-mentioned factors, revenue generated by these social media platforms out of the user engagement is not shared with leagues and clubs which again results in loss of substantial money and sponsorship. As Amy Jo Martin put it, “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.”

So why should you have your own social network for sports fans?

Wouldn’t you want your fan to remain yours all his life? Who doesn’t want that? No other platform should control and limit his accessibility.With your social network platform, all the data related to fans is exclusively yours. You can have full access to your fan’s information right from their location to interests etc. Such factors help in analyzing what type of fan engagement is required for which region, what needs to be done and in which manner. With full arsenal of data at their disposal, marketing teams of different leagues and clubs can create right kind of fan engagement environment for various fans belonging to different demographics.

Having a social network designed for sports fans helps leagues and clubs serve fresh and updated content always to their fans with minimal or no distraction. External social media platforms such as Facebook and Twitter offer a variety of other things that can distract fans from their main interest.

Social network for sports fans will specifically cater to the needs of most of your fans. With all the relevant data, it will be a one-stop-shop for fans to quench their thirst for best of your league or clubs. A social cum fantasy platform where fans can play games for fun, challenge their friends and fellow fans, voice their ideas and opinions, connect with their favorite stars will present fans with the most happening and entertaining sports social platform.