Snobbery is the quintessential nature of the fashion world. From the most elite fashion designers to the brand conscious fashion consumers, snobbery is the biggest driving force. Most fashionable, the fashion conscious and the fashion crazy people are snobs and don’t settle for anything less than exclusive.

Fashion social networks today have got the pulse of the fashion market. They have become thriving fashion communities where anything non-fashionable is equivalent to sin. One of the biggest impacts of this trend is how eCommerce fashion websites have given a social spin to their user experience. So today fashion is not about just buying but knowing about the apparels, learning about trends and keeping up with peers.

An exclusive and private world

Fashion networks are feeding exactly what the consumers want: give them a peek inside an exclusive private world. Here’s where they discuss fashion with peers, bloggers and experts to their heart’s content. When fashion social network applications provide a runway-like thrilling user experience, they win loyal and registered customers. Fashion brands are now switching to pitch themselves into fashion related content on to fashion social network applications.

Fashion narcissism

Many fashion social networks have virtual wardrobes or virtual closets for users. Here’s where the ultimate narcissm of the consumers is unleashed. They feel elite and special as they showcase their wardrobe to the rest of the world.

More likely to buy

What’s the whole point of runways, fashion shows and fashion weeks? To allow consumers to see how apparels look like when worn and induce them to buy and to start new fashion trends in order to sell what the fashion brands have designed. Today fashion social networks are fast replacing these runways and giving consumers a fashion walk through videos, live coverage of fashion shows and virtual runways. Product tagging has enabled labels to sell themselves right from where the reader is reading the article about fashion. Such users are most likely to buy products if they spend so much of time on these fashion social networks.