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What does UX Design mean for your Startup?

With live sports making a comeback, there has been a huge opportunity for fantasy sports entrepreneurs to start & launch their business.

<p>You have heard this before. <em>“UX Design is all about common sense.”</em> Incomplete. You’ve heard this one too. <em>“UX Design is about making it easy to use.”</em> Incomplete. The truth of UX Design lies somewhere in the combination of both these statements but also includes a lot more. As a Startup, UX Design is very important for your future. Why so? Because it determines how your customers will experience your product/service. So here are a few things you need to make sure of when you launch yourself. These are the UX tenets that every startup should think of right from the stage of ideation.</p>

<h4>1. Get it all on paper. Get it as good as you can.</h4>

<p>Pen and paper are miraculous tools. When you are planning, strategizing and trying to chart and gauge a future, a pen and a paper can be far more helpful than any app or website.<br />
When you plan your product or service, begin by putting it down in paper and then contemplating over it. The concept design of your startup should start on paper for a very simple reason. Paper is pure. Paper is noise-free. You don’t need to worry about pixels or fonts or colors on paper. <strong>Paper allows your concept to take the centre stage.</strong></p>

<h4>2. Useful by nature. Usable by behavior.</h4>

<p>UX Design is about solving a problem with least amount of friction possible. So before your concept is a good concept, make sure it is a useful concept. Is there a genuine need? Are you providing a genuine solution? Make your concept as useful as it truly needs to be. It should solve a problem for the user. <strong>Your concept is the answer to a question the user is struggling with.</strong><br />
Next comes the usability. You have a useful concept. But if it is too hard to use, then it is no good. <strong>Don’t let the solution be problematic itself.</strong> Refine the concept. It should become as easy as counting. The user should instinctively know what they need to do next in the solution to solve this problem.</p>

<h4>3. Be empathetic with your user. Be ruthless with your design.</h4>

<p>“You have to get your hands dirty, so that the world remains clean.” Your UX Design is about making life not just easier, but better for your end-user. For that, you need to be very empathetic with their needs. You need to assume their point of view. Perception is a two dimensional tool. Understand the process from their perspective. Then design your concept. <strong>Understand the need first, make the solution fit the parameters of the need.</strong> Not the other way around.<br />
On the opposite of the spectrum is your own design. Never allow sympathy be mistaken laziness. Do not provide yourself a discount of effort when it comes to your design. Be ruthless about it. You need to keep refining and eliminating bottlenecks in your design. Distill its core. Strip down the burden.</p>

<h4>4. Don’t use words. Design by thoughts.</h4>

<p><strong>Never ask for opinions when you are using the UX Design.</strong> Opinions are biased. Monodirectional. Restrictive.<br />
Do not ask user what they’d like to have. They do not know. And even if they do, its a nebulous idea of “whatever solves the problem quickest and easiest”. That’s about it. Beyond that, your user does not care about your solution. They care about their problem.<br />
Design by understanding the reason why the problem exists. Design by understanding why the problem persists. <strong>Design by understanding how to solve the problem, once and for all.</strong><br />
UX Design is a combination of several things. Common sense, influence, utility, understanding. It is not a soft thought that has no core value. It is a distillation of several decades of scientific studies, transformed to fit a digital age. Your startup needs UX Design. Plain and simple.<br />
Vinfotech is a <a href="/digital/outsourced-product-development">startup web development</a> firm with UI focused engineering solutions. Our design and development ideals embrace UX solutions and we ensure it is reiterated in our projects. If you’re a startup with a great idea that seems too cumbersome, may be <a href="/contact">we can help</a>?</p>
 

About Vinfotech

Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.

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