The End User is a  human.

That is one fact a lot of tech startups seem to ignore in favor of more aggressive and channelized terms such as “target demographics”. But it remains true. Your user is a human being. A real person with wants, desires, habits, fears and most importantly, when your startup is concerned, opinions and preferences.

Startup Web Development has always been a combined process of User Interface design to present the end-product in best possible manner and UX design and development to make the product perform as seamlessly as possible.

The new paradigm of Startups school of thought is to make their products work at a basic human level where a user’s most simple and satisfying of wants is taken care of with a simplified but exponentially sophisticated UX design.

Your End Product affects the human who will use it. And vice versa.

An important tenet to remember. As a Startup, it is natural to reach for a web development solution that not only provides a solid establishment of your brand but also communicate clearly that which you offer and why  the end-user is in need of that offer, even if they may not explicitly express or know so. But, do remember this. You are communicating with a real person across the wires and beyond the screen. They will form a thought that will reflect your product, and thus, by extension you. Your startup web development needs to be both, user-centric and user-intuitive.

The cognitive bias, aka, the human irrationality from which stems our judgments is a key element in User Experience Design. The more humanist your web development solution aims to be, the better usability and accessibility for the user.

Of course, this does not clash with the core tenets of our standards of Startup Web Development, or any kind of web development. Since the internet itself is the result of a human desire to connect, express and share, you can take in account the research conducted on user-behavior and prime your content and your product with the help of those points in order to make your web presence engaging and user-intuitive.

It is a constant study and yet, your lessons will not need be re-applied.

Human behavior is always evolving. With the passage of time, we learn to prefer different things at different points of time. This evolution in preferences is what drives the dynamic nature of Web Development. The field is always on its toes to learn what change does the person looking at our online portals prefers or finds easier to like and we learn swiftly how to incorporate those changes. Be it in terms of design variables, typography, even the frameworks and wireframing that we need to use for a particular context or a particular tech startup development. Which development tool increases usability, speed, quality of experience and user engagement is a constant and ever-changing question.

We are a leading Web and Mobile Design and Development firm with impressive portfolios in Startups, Healthcare, Sports and E-commerce sectors. We’d love to hear from you about your preferences, desires and ambitions.