START A PROJECT

How to create a social media website? A checklist

One key factor in creating a social media website is understand users deeply and thoroughly. Read more tips.

We are living in the most social age till date. That’s because we have social networking websites to keep us always connected, foster lost ties and re-affirm current relationships. Creating a successful social media website is the dream of every business today. But can every social networking website hit the jackpot? The five leading social networking websites in the world – Facebook, Instagram, Linked-in, Twitter and Snapchat – have phenomenal number of users. To build a social network such as these, it’s essential to study these networks and find some key take-aways. Even if you start a social media website that may never get a million users, there’s still a good chance of it making it to its target audience successfully. Here are some vital factors that may help you to create a social media website –

# Get your focus area

The biggest key to creating a successful social media website is to know your focus. Once you are clear about your objectives, your social media website already gets a certain niche. Just the category of your social media website alone will help you approach its development more smartly.

/ Do you wish to build a public/general social network? Then you are up against world’s biggest companies. You will need a clear set of strategies and features to stand out.

/ Do you wish to start a social network around specific hobbies or interests? You will need a clear research about users who are interested in those hobbies.

/ Do you want to build a social media website that’s focussed on a niche community? You may need a lot of pre-launch evangelization for the same.

But these are just the preliminary thoughts to get you thinking. Immediately after deciding on the category, you will need to –

/ List features such as messengers, walls or message boards, profile pages.

/ Find out the vendors who can build these features for you or from who you can buy them.

/ Are there any free social networking features available through open sources?

/ Find out a trustworthy host for your website so it can bear the volume or load of engagement when it’s launched.

# Consider the cost

The one factor that would be instrumental to helping your social media website succeed is the ways of funding it. Not every startup or business can depend on venture capital. And not every kind of funding is good for the success of your social media website. For building a viable social media website, it’s vital that you formulate a solid business plan. You should be clear about how you will monetize your social network from the day one. It can be through partnerships with companies or brands that are relevant for your business.

There are some ways of monetizing a social media website, they are –

/ Revenues through display advertising

/ Revenues through paid promotions or targeted ads from companies

/ Affiliate marketing

/ Pay per click

/ In-app purchases (mobile social network)

Once you have a clear monetization strategy, it’s important to get a validation from existing and relevant businesses. How open are these businesses to advertise on a new and niche platform? How willing are consumers to buy from platforms that advertise on your social media website? For starting a social media site, you will need investors or ready capital. You will need a clear plan about how and when the money would flow in and from who. It’s important to not fall into the trap of getting quick funding at the cost of a large percentage of profits to the investors.

# Choose development partners carefully

Another vital factor in building a successful social network is to find a trusted social network development partner. It is vital that you choose someone with a deep understanding of social networking user base. Understanding users well is the key to creating a successful social media site.

Vinfotech has been a trusted partner for many companies across the globe. These are companies who built winning social network websites that have clicked with users well and have carved a niche for themselves. We have in our portfolio social network websites for several industries targeting a niche set of user demographic. From sports to fashion, celebrity, photo sharing, events, medical social networking, Melanoid community, parenting, film fraternity - we have developed successful social network across various demographics. If you are someone interested in building a great social networking site, do give us a call.

IN A NUTSHELL
  • Decide on your focus area
  • Study users deeply
  • Consider costing and ROI
  • Choose development partners carefully

About Vinfotech

Vinfotech creates world's best social networks for brands, interest groups and sports fans. We promise initial set of real engaged users to put turbo in your social network growth. Our award winning software vSocial™ allows us to build stellar customized communities faster and better. Our customers include Aston Martin, Burberry, Arabian Gulf League and Snapdeal.

YOU MAY ALSO LIKE…

The idea of a modern smart city is to improve the lives of its citizens and businesses together. The most effi...

Jul 26, 2021
Create Your Own Social Network by Vinfotech

The future is niche, as more networks arise to unite people who share a common interest -- be they neighbors, ...

Mar 20, 2019
build a social networking platform by Vinfotech

Social Networking platform is attracting new user and it’s increasing day by day so social networking is the...

Feb 25, 2019
Social Media Application Development Strategy & Trends by Vinfotech

Take a closer look at the evolution of social media app development and several emerging trends that are to sh...

Feb 7, 2019

How to build a fantasy cricket website & mobile app like Dream11?

Read More
Trending Now
vinfotech-up-arrow