START A PROJECT

Selling more cars in 2017- Knowing who your customers are

For any automobile brand, customer communities could help the brand to learn about each individual customer’s expectations individually.

A customer social-network helps automakers sell more and helps customers improve their lives.

Who they are, what they do and what they think: This information about customers you are building a social-network for, would determine choice of your community platform, discussions you'd initiate and activities you'd host.

Demographics < Location

It is important to identify clusters of customers around different locations. If you've large number of customers from say Mumbai, it may make sense to treat them as separate sub-group you can target, and bring to your social-network in a single effort. You may even want to launch your customer social-network solely for Mumbai and expand gradually once community has reached momentum.

Demographics < Age & gender

Knowing age and gender of customers help you craft entire social-network communication. Compile this data from existing records, conducting survey or looking at magazines that target your audience & request their advertising material.

Demographics < Profession

It's useful to understand job titles of your customers to understand the larger ecosystem that defines their thinking and behavior. Consider random review of their LinkedIn profiles to gather finer details.

Audience habits: What are they doing?

It’s important to understand both online and offline habits of customers to be able to create a customer social-network that’s practical and relevant to your audience's life-experiences. You need to know following through a survey:

 / Which tools and platforms they use?
To decide on your own community development efforts

 / What do they read online?
To work on your promotional, status-enhancing and relationship activities.

 / What are the topics they're interested in and what makes them emotional?
To post winning discussions, articles and activities.

 / What time do they browse internet?
If you want to host an event, knowing when they access your social-network, would tell whether your competition is any leisure activity, work or something else.

 / What are other specifics of habits related to the topic?
When do they participate, for how long, which aspect of the topic, what's their process of participation?

Psychographics < What they think & feel?

Knowing this is more important than we may imagine. Customer's feelings and emotions entirely drives the positioning of social-network, not who they are (demographics). Try to find out following:

 / What are your customers' biggest problem/ challenge?
What are the key issues they care about, what are they struggling with, what are they worried about and what interests them?

 / What are their key experiences of success & failures?
How did they become interested in the topic, what is their average day like, what are their biggest achievement and failures?

 / What do they aspire for?
What are your customer's hopes, fears and aspirations? What language do they use to discuss the topic?

Benefits of Social Network for Car Companies

IN A NUTSHELL
  • Basic demographical information can be received easily.
  • Communities can help understand online & offline habits of the customers.
  • They can also help in understanding the emotions and motivations behind purchase.

About Vinfotech

Vinfotech creates world's best social networks for employees, brands, interest groups and sports fans. We promise initial set of real engaged users to put turbo in your social network growth. Our award winning software vSocial™ allows us to build stellar customized communities faster and better. Our customers include Aston Martin, Burberry, Arabian Gulf League and Snapdeal.

YOU MAY ALSO LIKE…
Market Research and Customer Community Development by Vinfotech

MROCs are an emerging trend to get inside the minds of consumers. What are they and how do they help companies...

Oct 24, 2018
User Millennial Engagement and Generating Traffic on online Community Software by Vinfotech

What makes BaristaExchange community or all of Sony’s online communities so thriving? Find out.

Oct 24, 2018
Customer Experience Data and Customer Communities Development by Vinfotech

Understand the dynamics of customer experience and the growing importance of customer communities in maintaini...

Oct 24, 2018
Brand Community Software Design & Development by Vinfotech

Modern customers don’t want a service desk anymore, they need a self-service online portal that solves probl...

Oct 24, 2018

How to build a fantasy cricket website & mobile app like Dream11?

Read More
Trending Now
vinfotech-up-arrow