START A PROJECT

Do Design and Content Need to go hand in hand?

“Content is King.” There. You read it. You know it. Its true.

“Content is King.”

There. You read it. You know it. Its true.

Ask a designer and they will tell you that lorem ipsum gives them a pretty good idea of what a design will look like with the content. The end design, the finished product is there in their mind. But the designer is not you. You are not telepathic, right? You need a design that allows for the final design to work well. You need readability. You need clarity. You need a copy that speaks to you, makes you think, makes you nod in agreement or ask questions and find answers.

Users come for the design. Or the pretty logo. Or the offers. Or the benefits. But they stay for the content. Your logo is just a pictogram without content about your company. Your offers are just boasts without telling the user what the offer is all about. The benefits you so claim, meaningless if you do not explain how are you providing those benefits, why, who, where, when, what exactly are you doing to provide those benefits.

So how about we go about this conundrum of what comes first in a simpler way.
“Which comes first? Design or Content.”
The answer: Content. Content comes first.

Many ux designers mistake content for something it is not. They think of design as an architecture. And content as the furniture put in to shine up the room. Nope. Content is the foundation. Content is what communicates. Design is the presentation. Content is the interaction. Build your design around the content and you will see that you don’t need an abstract exercise of imagining end design with a dummy text. Sure, many writers will say that they will not be able to write without a good design to guide them. They’ll throw around words like “ambiance”, “tone”, “quality” to convince that design is what needs to be done first. That’s laziness. Through and through.

Content does not need design. Design does not need content either. But they do need to work together, grow together for a perfectly harmonious user experience. There are great webpages with no design and good content and people read those. There are great websites with great design and zero content. None. Just a name and some buttons to contact/share. And people love those too. And there are websites which show that form, function, aesthetic, comes together when Content and Design work together.

Content needs ideas. That’s it. Content requires a clear idea of

What: What needs to be communicated?
Why: Why does it need to be communicated?
Where: Where does it it need to be placed in order to be communicated properly.
How: How will you communicate?
Who: Who are you communicating with? Not “communicating to”, mind you, “communicating with”. This needs to be a dialogue, not a soliloquy.

Once again, for the sake of clarity, lets understand. Content is the essence. The soul. The thought. Design is the apparatus. The body. The visual platform.

Give space to your content and you will find that you can now create a design where everything is placed perfectly. Your design elements will take a position where they fulfill both function and aesthetic. They’ll be beautiful. And they’ll lead the reader’s eye to the content. Remember, a successful design is invisible to the user because it is inconspicuous. It works behind the curtains, making every aspect beautiful. A successful content is memorable. It is what your reader will take away from the website and remember it. It is what will make them come back, pick up that phone, write that email to you and take out that wallet. Speak nicely, ask questions, welcome the reader to the dialog and let them feel the connection. A website is a story. Tell it like a story. The thrill of the beginning. The mystery of the middle. The surprise/prize at the end.

Now you know what we think about the content and design. How about we show you how we do it? Come talk to us about your thoughts for design.

About Vinfotech

Vinfotech has developed the hottest digital products for some of the most ambitious enterprises and startups around the world. We believe in design thinking-led software product development and are a service provider of full product development lifecycle, creating best-in-class web & mobile products. We build consistently awesome e-commerce experiences that continue to charm users and keep them coming back. Our digital offering includes development of intuitive and stunning mobile applications.

YOU MAY ALSO LIKE…
React Native App Development Tools by Vinfotech

React Native is all about building mobile apps utilizing JavaScript. Using the same design as React and creati...

Nov 29, 2018
Hire Affordable React Native Developer by Vinfotech

Robust, scalable, and affordable React Native development services to build highly user engaging mobile app.

Oct 31, 2018
React Native Application Developing Company by Vinfotech

No surprises in saying that, one of the biggest brands have opted for the technology and are thankful for the ...

Oct 29, 2018
React Native Future for Mobile App Development by Vinfotech

People see React Native as a write-once-deploy-anywhere solution, potentially speeding up development process ...

Oct 24, 2018

How to build a fantasy cricket website & mobile app like Dream11?

Read More
Trending Now
vinfotech-up-arrow