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Finding vs Discovering: Your Redesign should do the latter

By now you’ve already figured out that we are covering the essentials of Redesigning your websites this week.

By now you’ve already figured out that we are covering the essentials of Redesigning your websites this week. Why and how you need to begin the process of UI redesign is something you can read in our previous blogs. You can also take a look at our critique of Twitter’s iOS app design where they are testing some new design improvements which are really interesting.
On Monday, we promised you a blog that will tell you the difference between making a user work for what they are looking for and encouraging a user to explore your website deliberately. Naturally, the most useful tool in this intention is your UI Design. Everything from your colors to emphasize and prioritize the design elements to your fonts to place/displace the prominence and relevance of the information. Elements that are important to your users are always emphasized in a good design. Some tips for considering a UI Redesign of your website are:

Font Color and Selection

We’ve talked a lot about typography and then some more. It is one of the subtlest yet incredibly important tool in casting an impression on your user. Choosing a font and deciding on color is very important. For example take a look at how change of color can change the emphasis on what is being conveyed.

This is important.

This is important.

This is important.

In each example, a different word captures your attention, regardless of same font and size. Because the contrast provides the word to truly “pop out”. Dark colors on light background or vice versa is a simple tactic to provide emphasis. Same goes for font weights such as Bold, italic or underlined.

Clean clear buttons

Whether for desktop or mobile UI design, your action buttons are the important portals for a user to navigate/accomplish through a task on your website. Apple Design tips suggest buttons that are in bold colors and larger than 44 pixels so that in a mobile interface they are easy to tap.
Several experts agree that actions buttons are design elements that come as a priority. Buttons indicate to a user that they can choose to perform an action to complete their goal.

Use of Color to navigate.

Much as same in typography, your web page's background and foreground color schemes enable the user to know where to look and how to interact with your website. Different colors react differently in our view, with respect to each other. Warm colors such as red and orange pop out and seem to “expand” over a cool color background of blue or white. Inversely, cool colors seem to contracts inward on a warm background of red or orange.
How you design your page elements and which color you use for emphasis will determine the visibility of your information. The better the emphasis, the easier it is for the user to find the information they are looking for.
While there are several more ways and tactics that you can have in your quiver before you set out to get your website redesign going, these are the three most basic and important foundation steps. Take a look at your website and determine whether you are truly designed to communicate with your user in best way possible?

The important question to ask is:

Is the information that I am offering for the benefit of the user readily visible?

Your information, while valuable, would go ignored if not presented properly. But if your design execution is well, then the user will be interested. Not just in the information but in the whole website. They’ll feel encouraged to explore your offerings, understand you better and establish a relationship. And if you think you need help, we’re always here for you.

Vinfotech is a web design and development firm based in San Francisco and India. We offer global expertise in UI design and UX based web engineering for startups as well as enterprises. If you are looking for a new avatar for your web presence, give us a call.

About Vinfotech

Vinfotech has developed the hottest digital products for some of the most ambitious enterprises and startups around the world. We believe in design thinking-led software product development and are a service provider of full product development lifecycle, creating best-in-class web & mobile products. We build consistently awesome e-commerce experiences that continue to charm users and keep them coming back. Our digital offering includes development of intuitive and stunning mobile applications.

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