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How to be the Next Dream11?

A quick glance to ensure a startup’s success to thrive in the world of fantasy sports.

Cricket in India is not just a sport that entertains the millions, but is also worshipped. No matter how entertaining cricket is to watch, some take it a step further to play it themselves. Not the actual match of course, but a fantasy version of the match. Yes, fantasy cricket is slowly but surely gaining tremendous popularity among cricket fans around the world.

One such platform that allows cricket junkies to indulge in this kind of fantasy sport is ‘Dream11’. Although, there are plenty of other fish in the fantasy cricket league business, Dream11 has predominantly been on top, having a massive user base. If you too would like to enter the business of fantasy cricket, here are a few things to get you started to become the next Dream11.

Website

One of the main factors for Dream11’s success is their website. Most users register onto their website and start their fantasy leagues. Having an intuitive and well-designed website attracts much more traffic than a boring and dull website. So, make sure that your website stands out. If you aren’t sure as to how to make an appealing website, hire professionals. After all, your website is your headquarters, so do not hesitate to make it right.

Mobile platforms

Nowadays people prefer the ease of access that a smartphone can offer. Rather than having to open up your chunky laptop or log in to your personal desktop, a mobile phone lets you use all those apps right on your palm. So why not have a mobile app for your fantasy cricket league. Make sure you have an experienced fantasy cricket mobile application development team to cater to your exact thoughts and ideas for both Android and iOS platforms.

Games, formats and promotions

Dream11 offers a variety of game modes such the ‘free-to-play’ and ‘featured games’ with prize pools reaching up to 5 lac rupees. Additionally, Dream11 is constantly involved in promotional activities during the festive season such as the ‘Holi 2017 Promotion’ wherein the users can participate in any pay-to-play fantasy leagues and can be rewarded with a bonus amount. They also promote other regular events like the ‘Indian T20 League Free Entry Promotion’, ‘Multi-Entry Cashback Promotion’ and the likes which have tremendously boosted their popularity.
In fact, Dream11 has also included fantasy leagues of other sports such as the Pro Kabaddi League (PKL) and Indian Super League (ISL). Having an added arsenal of fantasy sports under one roof can certainly prove to be quite rewarding drawing in fans of multiple sports. Any start-up aiming to join the fantasy sports business can definitely make use of these practices to get ahead of their competitors.

Marketing

The key to every successful business is, without a doubt, their marketing strategy. As mentioned earlier, the first website that comes to mind when talking about fantasy cricket is Dream11. Even if your service is better than Dream11, but the fans aren’t aware of its existence, you could be heading down a rocky road. Hosting a variety of press events and functions, having a fan page on social platforms such as Facebook and Twitter or even getting a few blogs out are a great way of keeping fans engaged. So, make sure you are heavily invested on your marketing and create the necessary awareness among the masses.

IN A NUTSHELL
  • Explore the potential of fantasy sports
  • Developing appropriate mobile platforms and websites
  • Paying attention to games, platforms and promotions
  • Choosing the right marketing strategies

About Vinfotech

Vinfotech creates world’s best fantasy sports-based entertainment, marketing and rewards platforms for fantasy sports startups, sports leagues, casinos and media companies. We promise initial set of real engaged users to put turbo in your fantasy platform growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.

How to be the Next Dream11?

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