Startups are a high art. It's true. While your determination and your feasible idea are the solid platforms of success, the real world implementation is always tricky, always fickle. A primary reason for that is human nature. We cannot quantify emotions, nor impose analytics on how a user would feel. At best, we can simply anticipate. This applies to both, the startup venture and the startup web development and design itself.

So aside from your determination and the genuinely viable, feasible, sustainable business idea, here are three qualities that you should include in your business model as well as in the web design and development of your website. Are you Scalable?

In Web Development lingo, Scalability is defined as the ability of a web interface to anticipate, modify and grow with respect to the environment i.e. the web.

Scalability is the holy grail of startup web development. The premise is quite simple. A new business website requires a solid architecture, which not only presents an attractive interface but also is prepared for the exponential increase in response load as the users are turned from visitors in subscribers/members. Now naturally, it is quite obvious that you, as a startup, dream big. You are sure of being the next big thing and you have a great vision. But on what does that vision stand? What are the tools that you are going to use in your business to support and implement that big dream, that vision?

In a website, we have development tools such as multitenant architecture and intricate integration in order to allow the user to trust the interface's stability during his task. In a business, similarly, there needs to be not only vision, but also tools, that ensure that the plan of action (which should be categorized in your long term and short term goals) remains feasible and prepared for the exponential growth in user base as you are successful.

Are you Responsive?

Responsive is the new buzzword of the Web Development and Design field. In simple terms, Responsive design allows a website to maintain its beauty in different kinds of devices and environments.

Responsive is the key word here for a very simple reason. The end users come from a variety of different backgrounds. And while you can broadly target a certain demographic, there are always minutiae that will be beyond your control while designing and developing a business website. A simple factor such as which brand of mobile the user prefers can change how the website you design is presented to them.

Thus the need of Responsive Web Design. A Responsive design enables the interface to be embedded with a choreography that is utilized with respect to what device the user is using. Be it a smartphone, a tablet, a laptop, a desktop, Responsive Design ensures the interface maintains its symmetry across all these platforms along with the host of browsers since different browsers work differently. Thus the need of Responsive Web Design. A Responsive design enables the interface to be embedded with a choreography that is utilized with respect to what device the user is using. Be it a smartphone, a tablet, a laptop, a desktop, Responsive Design ensures the interface maintains its symmetry across all these platforms along with the host of browsers since different browsers work differently.

How do you plan your User Engagement?

User Engagement in Web Design refers to what emotional, mental and interactive response does a user interface evoke in the human beings.

User Engagement is the final result of the above two qualities. It is quite simply, where you not only establish true connection with the user, but also measure your success with the user.

There are always three kinds of stimuli in a human being:
Emotional: What does the user feel when he looks at an interface? Happy? Sad? Excited? Curious?
Mental: What is the frame of mind of the user when he looks at the interface? Lost? Confused? Focused?
Interactive: What does the user do when he looks at the user interface? Click? Buy? Subscribe? Signup?

Mostly the way to answer this question is not "What would the user do?" but "What do I want the user to do?" By answering these questions, you find the metrics of what is your motivation and how do you align with the user and make them come to your website and consume your service/product. Now, let's take it out of the web development solutions and apply it to real world business and again you present yourself with these three questions.
Emotional: What does the customer feel when he looks/hears/reads about my business/product/service? Excited? Satisfied? Eager?
Mental: What is the frame of mind of the consumer when he comes across my business/product/service? Curious? Attentive? Indifferent?
Interactive: How does the customer react to my business/service/product? Enquire? Buy? Remember?

Simply put, what do you want your consumer to feel, think and do is what you design your business model around. The Consumer is going to come to you if you offer him benefit, that much is inevitable. But in what form are you offering that benefit? How soon? For how long? How consistently and how reliable are you that the way you are offering the benefit truly satisfies the consumer? These are very general qualities that naturally you should consider in refining your startup business model just as a startup web development solution consists of using these parameters to design and develop a solution for your business website.

At Vinfotech, we use these and a lot more parameters to ensure a stable, scalable, highly engaging startup web development methodology to suit the requirements of startup ventures. If you find our work up to your standards and you have an idea you want to see out there on the web, come talk to us.