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Are Fantasy Sports and Sports Fanship in real world closely connected?

Fantasy sports may now be calling the shots in the real world sports as well. At least that's what the researchers, market trends and some biggest partnerships have been saying.

Fantasy sports is the high octane rocket fuel of modern age that’s driving Americans and their counterparts in the West totally nuts. The craze for fantasy sports, particularly fueled by the popularity of Daily Fantasy Sports, has now compelled many real time NBA and NFL teams to partner with DFS leaders such as FanDuel and DraftKings. What really happened? What’s in it for the real sports teams here?

A lot, actually. While daily fantasy sports is definitely calling the shots when it comes to Fantasy Sports Industry, the latter in general has been seeing a phenomenal growth that is nowhere close to slowing down. There’s been a steady spurt in Fantasy Sports Applications along with the increase in the popularity of browser based Fantasy Sports Industry. Interestingly, this is the direct result of a relationship between real sports fanship and the engagement of the fans in fantasy sports. Here’s how:

1) Real teams and fantasy sports:

Cities, areas or regions that have their own football, baseball, rugby or cricket teams have witnessed a growing fan base of fantasy sports. For instance, Minnesota in the US has the highest number of Fantasy Football players followed by Wisconsin. These two states have their own professional football teams or major league teams unlike states such as Oregon, Alaska, Alabama, Vermont, and New Mexico without any real football teams. The engagement of fans in fantasy sports enforces a continuous interest in the real sports.

2) Sports knowledge application:

Today as many as 22% of American adults are playing fantasy sport of some kind. And this is increasing every year. That is because fantasy sports provide a complete environment of playing the sport fans most love. Fans are able to create their own teams based on the statistics of real players. So fans now know exactly when Ryan Giggs played his first BPL game or when Wayne Rooney hit his best goal. There’s a plethora of opportunities for the fantasy sports participants or players to understand the game fully that results into a deeper interest and engagement in watching or attending real games.

3) Continuous engagement:

A chief characteristic of real fanship is the ability of the teams and their franchises to keep the fans engaged. The real sports leagues do it through team merchandise, game highlights on the sports club websites or Youtube, forums and discussions on the web etc. Fantasy Sports, however, is a platform where fans get to become players. When they get the opportunity to create their own teams, coaches and strategy and play themselves, they feel most connected with the game. Moreover, this participation is not limited to fantasy sports seasons, thanks to the advent of Daily Fantasy Sports. This hooks them up for the rest of the year with real sports.

4) Wildest of sport fantasies:

Yes, fantasy sports makes it possible for the fans to live their wildest of sports fantasies. So they may still have Bill Russell in their basketball fantasy league competing against Kobe Bryant. Players or coaches can be swapped and curated as per their likes. This should ideally disrupt their likeness for a particular team but on the contrary it further increases it. That’s because after living out their best sport fantasies, they get a sense of accomplishment and wellness – the emotions that mostly drive their fanship.

5) Sports brand experiences:

Fantasy sports participants are corporate America’s most coveted demographics with considerable income at disposal. As a result, they are more likely to purchase and engage with sport and team branding products. As players or participants in fantasy sports, they get satisfaction by becoming a team brand themselves while as fans of these teams, they become one of the most active buyers of sports merchandise.

This strong bond between real time sport fanship and fantasy sports has compelled the biggest players in NBA and NFL to join hands with fantasy sports companies. On the other hand, the fantasy sports companies are successfully hooking the fans up into playing the games virtually through browser based or mobile app based engagement.

If you are interested in fantasy sport web development or wish to develop a kickass fantasy sports mobile application, do check out the fantasy sports solutions portfolio of Vinfotech.

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About Vinfotech

Vinfotech creates world’s best fan engagement solutions for fantasy sports startups, sports leagues & clubs and sports brands. We promise initial set of real engaged users to put turbo in your fan engagement and fantasy sports growth. Our award winning software vFantasy™ allows us to build stellar rewards platform faster and better. Our customers include Zee Digital, Picklive and Arabian Gulf League.

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