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A Guide to Typography in Responsive UI Design

95% of the web information is written content. Text. And yet the practice of making that information visible, truly magnetizing, has just begun. Typography, as we spoke about last week, has been around for a long time. And yet, only now has it been recognized as one of the key aspects of web designs.

95% of the web information is written content. Text. And yet the practice of making that information visible, truly magnetizing, has just begun. Typography, as we spoke about last week, has been around for a long time. And yet, only now has it been recognized as one of the key aspects of web designs.

In today's world, Typography is an art field that stands tall on its own and commands attention that it deserved since the inception. But we are going to speak about how Responsive Typography is the requirement for a Startup business intending to make a strong and lasting impression on the user. It is no secret, written word is the origin of thought. So as a Startup in today's world, what your user thinks is going to be deeply influenced by what he reads on your site as well as how easily can he read it. This is where we come to crux of our conversation. The Responsive Web Design and its inclusion of Responsive Typography.

The Responsive Web Design, as we have talked about, is about making the best use of the space in which your content is framed. Be it any device, your website remains legible, readable, usable. A major part of this is the keen focus on typography. When you design a website, you design an experience. That experience contains exchange of information between your content and the user. It is the practice of making information as usable and accessible as possible. In Responsive Web Typography, there are two major approaches.

Adaptive Layouts:

You choose a fixed number of sizes (devices) for your website to be compliant with and design accordingly.

Liquid Layouts:

The website is designed in a manner to "fill" and occupy any number of sizes of screens. As you can guess from the term, Responsive Web Typography is an inherent part of Responsive Web Design. Because:

95% of Web Design is Typography.

The reason why this statement, while slightly outdated, is largely applicable is the huge amount of written data available on the internet. As a result, when a Startup business starts its development, it needs to ask these questions regarding the choice of typography in their UI Design:

Question 1

What kind of Font should I choose for my business Website?

It depends on what kind of content are you presenting to your user. What is the intent behind the information? Do you seek credibility or are you entertaining? Do you require a lot of content or minimal copy that gets the user straight to the core functionality? Typically, Serif Fonts are recommended for Body Content while Sans Serif Fonts are recommended for titles/headlines.
This, broadly speaking, is because Serifs evoke a sense of crediblity and authority while San-Serif evoke the notion of simple to-the-point democratic nature of the information.
Think of it this way. Your investor would talk in a Serif Font. Your customer will speak in a San Serif font.

Question 2

How many fonts do I need?

As minimal as possible. The thumb of rule is no more than three fonts for a website. One for headline (San serif), one for Body copy (Serif), one for micro-copy on your sign-up/login/tabs places (san-serif, ideally).
This creates a natural visual hierarchy for the reader because they recognize intuitively where the snippet of information is through the clean edges of a Sans-serif font and can follow the visual cue to find the body content which appears credible and reliable.

Question 3

What should my content look like and how much of it depends on my font choice?

It entirely depends on your font choice. But also on contrast. Don't use a dark color for your text on a dark background. When it comes to readability, the best combination that human eye is trained for is obviously, black text on white background. Which is the rule to apply to your body copy.
If you are going to experiment on colors, make sure you take contrasting colors from opposite ends of the color wheel. A dark background with a contrasting bright text evokes prominence and makes your text "pop" to the eye while a light background with dark text, lends depth and readability to your content.

Question 4

What exactly is "Readability" and how do I make it happen?

Readability is the manner in which your content is accessible to the reader. The more convenient it is for him to follow, the more readable it is.
This does not just mean in terms of clear text. It includes several subtler aspects such as proper capitalization. It is important to pay attention to capitalization in your content because capital letters denote either the start of a sentence or in the middle of a sentence, an important term/phrase. A text written in all caps is as unreadable as a text written in small caps.

Another important aspect of Readability in Responsive Web Design is how the font is spaced and how legible it appears on the screen. If a text is capable of filling the entire screen without the margins or any kind of line break, it will be impossible to read. A good responsive typography design makes sure that format remains stable regardless of the device.

While these are the key aspects of Responsive Web Typography, next week, for the series finale, we bring the cheat sheet of Responsive Typography and its immense use in UI/UX Design. Stay Tuned for "Hacks For Impressive Responsive Web Typography". Vinfotech is a Web Development and Design firm with a solid repute for our Startup Web Development solutions. If you are a Startup that needs the best, we're here to help.

About Vinfotech

Vinfotech has developed the hottest digital products for some of the most ambitious enterprises and startups around the world. We believe in design thinking-led software product development and are a service provider of full product development lifecycle, creating best-in-class web & mobile products. We build consistently awesome e-commerce experiences that continue to charm users and keep them coming back. Our digital offering includes development of intuitive and stunning mobile applications.

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