Back to Bhopu ArchivePosted On Oct 18, 2007
Zolve revise the Future of Real Estate Marketing
in Real Estate

There was a time when one of the most difficult aspects of being a Real Estate company was knowing what to say and when to say it. They all had that one or two questions they silently begged their client or prospect not to ask. Maybe it was, “We want to pay a lower commission” or, “We want to think it over”.

But today with the use of web as a primary media option for researching real estate the client interaction and the approach has taken a spin. More and more office management functions are now possible on the Internet, rather than on a single computer or in-house network. There are intranet applications that allow brokerages to share documents, calendars, scheduling, tasks and email all online.

A number of real estate websites already run on web today, and a few more gets added to the hub everyday. Making an effort to pull business many of such websites overlook the user benefit. But Zolve subsides this approach by launching its new real estate website that interests the common as well.

Zolve-Website excellence

Given the competitiveness of the real estate sales industry, a real estate web site needs to be inviting, highly interactive and functional. When done right it will attract and keep customers at your web site.
But some some real estate professionals miss out on effective website, as they don’t recognize how important this marketing tool can be.

Real estate design, website aesthetics and ease of use are three vital elements of the Zolve website. For users, this effective real estate web design can quickly take your business to the next level. The site provides users not only with a lot of informative content, but exactly what they looking for, information.

• Zolve carries a decent number of pages with each page holding specific user content.
  
• Zolve is a more interactive site as compared to the others floating on web, the interactive lady on the homepage helps even less technical savvy people locate their desired information.
• Zolve has made appropriate use of Web 2.0 technology to cater the interests of the users who look for more participation.
• Slowly but steadily Zolve will be adding more real content to their website that will interest a number of users.
  

Zolve-consumer benefit

With a huge coverage even before the site launch, is not very common. Its not just a normal PR campaign that worked well, instead the popularity comes because of over 2,200 pre-registered members that the site raise.  

Real Estate professionals these days are a part of a number of real estate websites, but they look for a platform that provides a different and a better way to connect with their agents that gets them more business and the users improved services.  
And Zolve just hit the nail here, as it approaches the real estate industry through social networking, a completely different approach in which real estate business that has never been looked at before

Since referrals account for a great deal of revenue for agents each year, Zolve gives real estate professionals a way to connect with a referral network of agents in any city, anywhere in the world. Zolve automates the entire referral process allowing agents to give and receive more referrals.

What makes Zolve distinctive?

Social networking
Honestly after spending much time on the site over the last few weeks, I have eventually noticed so many distinct features that I am sure not many real estate websites offer these days.
This is to a lot of people who think Zolve is yet another social networking websites, I would want to clarify here that Brain had made just the appropriate use of social networking feature. Getting people into interaction with each other benefits the users, as they have a better idea of opting out the best. This is not for people to make friends or look around for uploading party pictures, but some serious business.

Blogging
As we enter into the golden age of blogging, and the maturity of social media websites like Facebook, Linkedin, ActiveRain, and others. There is a trend emerging among real estate professionals as well.  A number of realtors spend time networking, reading other blogs, participating in a community, or contributing in any way.

As we usher in a new generation of eager bloggers, Zolve knew how to apply it right? It offers a filter based blogging method that allows users to choose their readers while blocking it for others.
Blogging new posts every week helps users well versed with the real estate market conditions. It also helps users create a network with other bloggers, which further helps real estate professionals generate referral business. This is a big red ocean, so make use a much of it.

Customized profile page
One of the whole lot of features that makes Zolve a complete standout is the customization of users profile page. Zolve offers a unique and customized page to every meember that can be used as their online brand with pictures and blog content on it. The users can also use this page as their personal webpage. These pages will soon be search engine optimized as well.

Business Cards
Zolve introduced a new feature called Business Card, which provides all the basic details for professional real estate members of Zolve. This card carries details like Person’s name, Company’s name, Primary market, Profession type and Star ratings that helps visiting members locate information about each and every member.

Worldwide referrals
Exchanging referrals with other professionals is something that is already happening everyday in the offline world, Zolve has just created a technology solution that enables it to happen more efficiently online. This unique and a revolutionary feature from Zolve allows real estate professionals to send or receive referrals worldwide, irrespective of national or professional boundaries.
 
The news of Zolve being live will certainly license Better Homes in days to come. Zolve has given something different than just being one of those monotonous real estate websites that runs in heaps today.

Zolve will surely make lots of its competitors crawl the wall, resulting everyone striving to give their best and more focused on building clear business models.

We all looking forward to Zolve’s show in the real estate industry in days ahead.

Some Related Articles:

Future of Real Estate Marketing
Zolve.com Steals the Show
Zolve, taking the Real Estate by Storm
Zolve Slashes Prices
Zolve, A Social Network for Real Estate Agents
Zolve.com by Active Rain

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Tag : Zolve, Real Estate Professionals, Real Estate Professional Networking, Property Search, Real Estate Referrals